Eagle Creek | ACE Diversity | VF

Brand Development | UX/UI Design | Motion Graphics | Digital Illustration | Packaging Design

During my time with Eagle Creek, I had the opportunity to work on a wide range of projects, including packaging design and UI/UX web design. As the lead packaging designer, I collaborated directly with overseas factories to develop custom packaging solutions and establish best practices, all while supporting VF’s sustainability initiatives. On EagleCreek.com, I introduced a new collaborative workflow with web developers that paved the way for a more engaging user experience. I restructured the Eagle Creek homepage, added interactive features, and implemented a new header typeface to help users identify key messaging more quickly.