Vsause & Curiosity Box

Brand Development | Digital Illustration | Packaging Design | Art Direction

Jonny Laser work with the creators of the popular YouTube Channel VSauce (14 million+ subscribers) to develop a subscription box brand to encourage STEAM learning. The Curiosity Box was born, delivering math and science themed puzzles, apparel, and products to curious people of all ages.

Jonny collaborated with the VSauce team (Michel Stevens, Kevin Lieber, and Jake Roper) to brainstorm ideas for unique products and custom packaging. As art director, it was Jonny's role to work alongside and lead a team of designers to develop products from concept to completion. Products range from apparel, science kits, household goods, custom packaging, marketing promotions and UX/UI website design. Furthermore, Jonny personal developed product tech packs & custom packaging, inventing and illustrating brand assets and developing marketing content.

Jonny continues to work with Vsauce on a variety of projects including Jake Roper's Youtube series “Could You Survive the Movies?” (CYCTM). Jonny Laser was recently commissioned to produce the key art for the second season of CYCTM.