RETRO SERIES

Drawing inspiration from JanSport’s hippie-hiker heritage, the Retro Series celebrates creativity and ingenuity through a modern vintage lens. This campaign was captured from a POV perspective using a mix of film and digital photography, evoking nostalgia for our iconic roots in free-spirited exploration. With a lean budget and just one day of production, we delivered a dynamic mixed-media project combining digital and Super 8 footage with historical photography—bringing past and present together in a way that feels authentic and adventurous.

Art Direction: Jon Laser | Tim Kressin
DP: Tim Kressin
Producer: Davis Goslin
Editor: Makenna Wall
Photographer: Alex Martinez
CD: Lorian Steele