ADAPTIVE COLLECTION

Art Direction | Production | Graphic Design

The Adaptive Collection – Made for Every Body. Authentic representation was at the heart of this campaign, recognizing that each disability and subculture is unique. To ensure genuine storytelling, we partnered with talent and crew from these communities to help storyboard real-life scenarios and create meaningful use cases. Our goal was to deliver an inclusive and authentic campaign without tokenizing our models. Framed through the classic JanSport lens, we captured candid, joyful moments among friends. Fun fact: part of the shoot took place at my home—and my dog, Boots, even made a cameo!