GOOD LATITUDE CAMPAIGN

JanSport is no longer just your go-to school backpack—it’s built for wherever you’re headed next. The same durability you grew up with, now designed to fit seamlessly in the overhead compartment or under the seat in front of you.

My role on this campaign centered on setting the overall art direction—from shaping the story and script to leading casting, wardrobe, set design, and prop styling. I developed shot lists and worked closely with the DP and photographer throughout production to ensure a cohesive visual approach. In post, I edited final photography and partnered with the video editor to refine all final deliverables.

We structured the campaign around a series of micro travel scenarios and product segments, allowing us to highlight specific use cases while speaking directly to distinct customer needs.

The campaign was shot at Cabin House Studios, where we alternated between video and photography to capture three unique environments. A huge shoutout to the entire crew and our on-camera talent—this project was a true team effort from start to finish.

CD: Lorien Steele
AD: Jon Laser + Taylor Ostrom
DP & Editor: Tony Ung
Script: Hanna Miller + Jon Laser + Taylor Ostom
Photographer: Kirstin Anne Johnson
Producer: Katie St. Peter