All-Around Pack

I lead the development of conceptual sell-in content that empowers our global sales team to communicate product stories with confidence and creativity. This includes crafting engaging video assets that not only educate but energize the team ahead of key seasonal launches. For example, the ‘All-Around Pack’ video highlights the product’s versatility and feature-rich design while incorporating a playful, self-aware tone—poking fun at the designers behind the scenes. This approach reinforces our brand’s authentic, humorous voice and creates a memorable narrative that resonates with both internal teams and retail partners.

Art Direction: Jon Laser
Talent: Ahren Bonnama
Co-Talent: Ben Joseph
DP: Josh Bernales
Producer: Jon Laser
Editor: Jon Laser
Script Writers: Jon Laser | Ahren Bonnama