All-Around Pack

Internal videos are where JanSport’s personality really shines. I often lead the development of engaging video content designed to educate and energize our sales team. One example is the “All-Around Pack” video, which showcases the product’s rich features and versatility while adding a playful twist—poking fun at itself and the designers behind the scenes. This approach not only informs but also reinforces our brand’s authentic, humorous voice.

Art Direction: Jon Laser
Talent: Ahren Bonnama
Co-Talent: Ben Joseph
DP: Josh Bernales
Producer: Jon Laser
Editor: Jon Laser
Script Writers: Jon Laser | Ahren Bonnama