Geek Fuel

Brand Development | Motion Graphics | Digital Illustration | Packaging Design | Art Direction

Geek Fuel is a monthly subscription box made for pop culture fans of all ages, delivering geeky goodness worldwide. Each box includes apparel, figurines, collectibles, household goods, posters, and more.

At Geek Fuel, I had the creative freedom to turn imaginative, geek-inspired ideas into real-world products. I worked with MARVEL© and FOX© licenses to develop exclusive items such as collectible figures, household goods, apparel, coin banks, pins, stickers, and more. My role encompassed logo and brand development, illustration, typography, custom packaging die cuts, product concepting and development, and web content creation.

As Art Director, I mentored and managed a creative team of six, including graphic designers, illustrators, and web developers, fostering collaboration and guiding projects from concept to completion.