JanSport

Art Direction | Video Production | Photography | Graphic Design | Motion Graphics

I’ve served as Senior Art Director at JanSport for the past five years, where I’ve had the privilege of shaping art direction across a wide range of initiatives. From photo and video productions to e-commerce user experience, every project reflects our commitment to JanSport’s brand standards—authenticity, durability, and self-expression. I’ve also partnered with incredible collaborators to bring fresh perspectives to our campaigns, ensuring that our visual storytelling resonates with diverse audiences. Below is a curated selection of photography and social content that highlights how we translate our brand’s voice into compelling, on-brand experiences.