Vsauce & Curiosity Box

Brand Development | Digital Illustration | Packaging Design | Art Direction

I partnered with the creators of the popular YouTube channel VSauce (14M+ subscribers) to develop a subscription box brand designed to inspire STEAM learning. That collaboration led to the launch of The Curiosity Box, delivering math and science-themed puzzles, apparel, and products to curious minds of all ages.

Working closely with Michael Stevens, Kevin Lieber, and Jake Roper, I helped brainstorm ideas for unique products and custom packaging. As Art Director, I led a team of designers through the entire process—from concept to completion—creating products that ranged from apparel and science kits to household goods, custom packaging, marketing campaigns, and UX/UI website design. In addition, I personally developed product tech packs and custom packaging, illustrated brand assets, and produced marketing content.

I continue to collaborate with VSauce on a variety of projects, including Jake Roper’s YouTube series “Could You Survive the Movies?” (CYCTM). Most recently, I was commissioned to create the key art for the second season of CYCTM.