JanSport
Art Direction | Video Production | Photography | Video Editing | Motion Graphics
Jonny is currently working as a Senior Art Director for JanSport. He works on many projects, including photo and video productions, User experience, print packaging, and more.
Retro Series Campaign
Inspired by our hippie hiker heritage, creativity, and ingenuity, the Retro Series uses film and digital photography, captured from a POV perspective. Approached with a modern vintage take, this work taps into the nostalgia of our icons’ roots in a free-spirited exploration.
Mixed media project using digital and Super8 footage along with historical photography.
IArt Direction: Jon Laser | Tim Kressin
DP: Tim Kressin
Producer: Davis Goslin
Editor: Makenna Wall
Photographer: Alex Martinez
Brand Legacy Campaign
This campaign engages audiences, drives awareness, and sparks brand love. We aimed to captivate and educate potential customers to build a strong foundation for future engagement and conversion.
Mixed media project using digital footage, motion graphics, and animation.
Art Direction: Jon Laser
DP: Josh Bernales
Illustrator: Littleeyealien
Producer: Brennan Hussy
Editor | Animator: Ool Creative Agency
All-Around Pack Video
We made an internal sales tool video to promote the product’s features, richness, and versatility. Our approach was to use humor to engage our sales team audience.
Art Direction: Jon Laser
DP: Josh Bernales
Producer: Jon Laser
Editor: Jon Laser
Time-Lapse Illustration
This hand illustration was a lot of fun to produce. JanSport is constantly thinking of engaging social media content. This post has over 17K views and is still once of the most engaging JanSport IG posts to date.
