Brave Wilderness

Brand Development | UX/UI Design | Motion Graphics | Digital Illustration | Packaging Design | Art Direction

Brave Wilderness is a one-stop connection to a wild world of adventure and incredible animal encounters. I worked directly with Coyote Peterson—the star of the Animal Planet YouTube channel—and his team to create a hands-on experience that complements what viewers see on screen. Our subscription boxes feature toys, apparel, adventure gear, and custom packaging.

This project let me channel my “inner kid,” designing and developing the kinds of toys I loved growing up—from rubber snakes and adventure journals to bug-catching kits and custom patches. Each item was paired with its own unique packaging design. My role spanned designing custom die cuts and packaging, creating product illustrations, developing brand assets, and crafting UI/UX design and visual web content.